EPK FOR ANTHONY JAMES
LOGO REDESIGN.
This project is a full visual identity and one-sheet EPK for legendary DJ and promoter Anthony James — a pioneer in the West Coast breakbeat scene and the force behind Strategik and Fraktured SF. From logo treatments to merch mockups, every visual here is built to hit like a bassline in a warehouse at 3AM: raw, loud, and impossible to ignore.
Designed using Adobe Photoshop + Adobe Express, this case study blends gritty textures, clean editorial grids, and streetwise energy into a cohesive brand system for a true underground icon.
A PRESS KIT THAT HITS LIKE A DJ'S SET.
Anthony needed a bold, press-ready one-sheet that reflected his decades of experience in the underground and matched the energy of his crew. Our mission: a standout EPK with clear booking info, artist stats, and visuals that scream stage presence.
OLD AND NEW LOGO DESIGN
The redesigned Strategik logo had to feel iconic and unapologetic — something that would hold its own on a flyer, t-shirt, or backstage pass. Built with sharp angles, bold contrast, and a no-frills edge, it now anchors AJ’s entire brand presence.
DESIGNED TO INFORM, IMPRESS,GIVES PROMOTERS WHAT THEY NEED
The EPK includes:
Artist bio
Music links & performance history
Logo showcase
Press photos
Contact details
Visual hierarchy that’s built to scroll or print
Crafted to be read in under 60 seconds
or studied longer by festival bookers and collaborators.
MADE WITH ADOBE EXPRESS AND PHOTOSHOP
The layout was created using Adobe Express for visual clarity and Photoshop for the assets, texture overlays, and custom treatments.
This combo gave me speed and control — perfect for future edits, quick rebrands, or multiple artist versions.
This combo gave me speed and control — perfect for future edits, quick rebrands, or multiple artist versions.
“F**king love your work — it’s amazing!! Looks fire.”
— Anthony James, DJ & Promoter
— Anthony James, DJ & Promoter
WHERE MUSIC MEEETS ART. COLOR OUTSIDE THE BOX
